The FIA European Rally Championship is set to return to Wales for the first time in 28 years this August.

Partaking in the highly anticipated JDS Machinery Rali Ceredigion, top competitors from across the globe will put their skills to the test on a new challenging route that spans the landscapes of Ceredigion, Carmarthenshire, and Powys.

The international motorsport event set to take place from August 30 to September 1 ensures an unforgettable experience for both participants and spectators alike.

Key viewing areas and fan zones will be set up along the route, and detailed information about these and ticketing can be found on the official Rali Ceredigion website.

With the rally route showcasing the natural charm and cultural heritage of Mid and West Wales, the organisers hope it encourages visitors to delve into, and explore the region.

Echoing the importance of being eco-friendly, the event is taking measures such as utilising low-carbon race fuel and implementing one of the globe's most substantial carbon offsetting initiatives for rally events.

Rali Ceredigion was the UK's first event to have a separate class for electric vehicles.

It is also the only rally in the United Kingdom to achieve the FIA environmental accreditation.

The event is also extending its reach into the community with the 'Rali Engage' initiative.

Rali Ceredigion plans to visit schools in the area and has recently introduced a contest allowing schools to win up to £1,000 for environmental projects.

A competition for children to design one of the rally cars for this year's event has been launched.

Charlie Jukes, Rali Ceredigion event director said: "We are thrilled to bring Rali Ceredigion to these new and exciting stages and, through the extended coverage of the event, create global awareness of the region and drive tourism opportunities.

"This event is a celebration of not just motorsport but also the vibrant communities and breathtaking landscapes of Wales."

Echoing the sentiments, councillor Darren Price, leader of Carmarthenshire County Council, councillor Bryan Davies, leader of Ceredigion County Council, and councillor James Gibson-Watt, leader of Powys County Council said in a joint statement: "Rali Ceredigion is a prime example of an event that brings economic as well as wider benefits to our area.

"We are excited to welcome a large international audience to mid and West Wales for an event that highlights our natural assets."

Ceredigion County Council supports the event, and partial funding is provided by the UK Shared Prosperity Fund from the UK Government.

Rally organisers will be available at this year's Royal Welsh Show on July 25 to offer further details about the event.

For a detailed schedule on the event, road closures, and spectator zones, visit www.raliceredigion.co.uk.