Eight up-and-coming Welsh food and drink producers are set to showcase their products at the Royal Welsh Winter Fair.

The event, which is now in its 34th year, is one of the most important public events of the year and will take place on November 25 and 26.

The fair is one of the finest prime stock shows in Europe and attracts crowds from far and wide to enjoy two days full of competitions, festivities, Christmas shopping, and food and drink.

Several companies will exhibit and trade under the auspices of Cywain, which is a Welsh government-funded programme that delivers support and advice for new and growing food and drink businesses in the country.

Each company has received tailored support from Cywain, including advice on marketing, developing business plans, one-to-one mentoring, test trading opportunities, study tours, webinars, and grants for branding and packaging.

Lowri Jones, Cywain client growth and engagement lead, said: "For so many of us the Winter Fair marks the start of the festive season - and a visit to the Food Hall is an absolute must to stock up on gifts for family and friends, and for our own Christmas treats.

"The portfolio of support we offer through the Cywain programme is designed to enable Welsh food and drink businesses to thrive - and as a part of this, we're delighted once again to support eight new and growing Welsh businesses to showcase their products and promote their brands at this iconic event."

On the first day of the Winter Fair, the Cywain stand will feature Anglesey Foods, Antur Brew Co., Mamgu Welshcakes, and On the Rocks Pembrokeshire.

On the second day, Bowla, Cwrw Nant, Câr-y-Môr, and Milky Lane Liqueurs will take to the stand.

Visitors to the Cywain stand will be able to try and buy a range of products including beer, cocktails, welshcakes, alcoholic milkshakes, condiments, and deli products inspired by the Welsh coastline.

Other Welsh Government-funded programmes, such as The Welsh Seafood Cluster and Farming Connect, have also helped the fledgling businesses on their journey.

The Royal Welsh Winter Fair takes place at the Royal Welsh Showground in Llanelwedd, Powys, on Monday, November 25 and Tuesday, November 26.