A Llanidloes supplier is among the Welsh businesses benefitting from a deal to sell Welsh lamb in the United Arab Emirates and Saudi Arabia.

Welsh lamb has made a return to the United Arab Emirates (UAE) and will also now be available in the Kingdom of Saudi Arabi, according to Hybu Cig Cymru.

And a Llanidloes site is set to benefit from the move after heavy investment in the area, with Pilgrim's Europe saying its business is expanding and ready to benefit after it has “invested heavily” in its Powys abattoir.

The site employs about 140 people and sources lamb from 2,000 farms across the UK.

Marcus O'Sullivan, commercial director of Pilgrim’s Europe, said: “Pilgrim’s Europe have a long association with the GCC region and are delighted to launch Welsh Lamb in KSA.

“After investing heavily at our site in Llanidloes, we continue to grow our business internationally with the great support of our solid farmer base and that of Jason Craig and his team at HCC.

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“The support of our farming base is integral in being able to supply the best lamb this country can offer to some of the most respected high-end retailers in the UK, Europe and around the world.”

Hybu Cig Cymru (Meat Promotion Wales) is the body responsible for the development, promotion and marketing of Welsh red meat. 

Following extensive negotiations, and engagement work in the developing market, Welsh Lamb will now be available in prominent retailers in Dubai and Riyadh.

Speaking after the product was launched in Riyadh, HCC’s Market Development Lead Jason Craig said: “I’m delighted that after extensive negotiations and market development work, we are now seeing PGI Welsh Lamb return to the UAE and also making an entrance to Saudi Arabia.

“Welsh Lamb is in high demand and is now exported to over 20 countries worldwide. The PGI mark of traceability has been a cornerstone of this trade, at home and abroad, since the designation was awarded in 2003.

“Our farmers and traditional methods have for many years been recognised for their production of superb quality lamb, and our exporters are renowned for their ability to harness and develop relationships at every level of business.”