King Charles III happily accepted the Patronage of the organisation behind Powys' beloved Royal Welsh Show.
The Royal Welsh Agricultural Society, sees this move as a continuation of a Royal tradition.
Before his ascendency, as Prince of Wales, King Charles III had consistently shown affection towards the Society, gracing the Royal Welsh Show on seven occasions between 1969 and 2019.
He also had a history of opening the Winter Fair back in 2001.
Aled Rhys Jones, Chief Executive has said: "To have the monarch as our Patron is very special.
"We are immensely grateful to His Majesty for continuing his support to the Society.
"He is a true champion of rural matters and has a deep affection for Wales.
"His support at Patron will be a great endorsement to the work we do in promoting Welsh agriculture."
This Royal nod came following a review of the ties held by the late Queen, the former Prince of Wales, and the former Duchess of Cornwall.
A letter from Buckingham Palace to the Royal Welsh Agricultural Society noted that ‘His Majesty would be delighted to accept’.
The late Queen held the Patronage of the Society for 70 years, displaying immense support and interest in Welsh agriculture, horticulture, and rural affairs.
She first got involved with the Society as Princess Elizabeth in 1947, serving as the Honorary President.
She then undertook ‘a triumphant tour of the showground’ during her visit to the Royal Welsh Show in Carmarthen.
The coveted George Prince of Wales Challenge Cup, one of the show's most prestigious awards, is a testament to his dedication to the Welsh agriculture affair.
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