New businesses are set to show off their produce in the food hall at this years Royal Welsh Show.

Business mentorship company, Cywain, will feature an array of new and growing Welsh food and drink businesses in the Food Hall at this year’s event.

Over the years, the Cywain stand has been the launch pad for many up-and-coming food and drink producers eager to take the step of selling directly to the public at larger events and showcase their products and skills to a broad audience.

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Alex James, Cywain Project Manager, said, “The Royal Welsh Show is an exciting time for our client producers and Cywain staff too, as you can see the training, advice and support all come together.

“We take great delight in helping producers to grow in experience and confidence, bring new products to the marketplace and add their talents to the Welsh food and drink industry as a whole.

“The Royal Welsh Food Hall is a hugely important showcase for Welsh food and drink producers, and the ultimate shopwindow – and, for the public, it is one of the ‘must visit’ attractions of the show.”

Many businesses who have had early support and guidance they received from Cywain, many producers have gone on to take on their own stands in the famous Food Hall, which attracts tens of thousands of visitors during the four-day show.

Four different producers will take to the stand per day (number 55), each bringing their unique style and flavours to an audience looking to try and buy something new.

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With a network of development managers throughout Wales, the Cywain project – delivered by Menter a Busnes - works with food and drink producers across Wales, helping them grow and develop their businesses.

Support is offered in various areas, including marketing, brand development, sustainability, and finance. An essential part of that work includes supporting producers at events and test trading.