REALITY TV king Joey Essex is the star name attending the Royal Welsh Show this year as part of the line-up announced by the White Horse.

The popular Builth Wells pub is renowned for putting on a star-studded show for revellers during Show Week, with the 32-year-old Essex – star of the Only Way Is Essex, and who has also appeared on I'm a Celebrity...Get Me Out of Here! and Dancing on Ice – top of the bill.

The Royal Welsh Show takes place from Monday to Thursday, July 24-27, with Essex appearing at the pub on Wednesday, July 26, historically the event’s final and busiest night. He will be supported by DJ James Bramhall.

Other acts appearing at the town centre pub during the week include DJ Blighty and former Love Island winner Liam Reardon (Saturday), Switch Disco (Sunday), Danny T (Monday), another Love Island contestant Adam Collard (Tuesday), and Jordan Valleys (Tuesday and Wednesday).

Entry to the pub is free on all days and it is open 8am-2.30am.