The countdown to the Royal Welsh Show has begun after the official launch show at the Welsh Senedd.

The Royal Welsh Agricultural Society (RWAS) held the inaugural launch show at the Senedd in Cardiff Bay today (June 28).

With only 26 days to go before the Royal Welsh Show, RWAS members, Members of the Senedd, key sponsors, media partners, and industry representatives came together to hear about what’s in store for this year’s event.

“This is the first time we’ve held an official launch for the Show and we would like to thank the Minister for Education and Welsh Language, Jeremy Miles, for kindly sponsoring this event, said Ms Davies.

“With our feature county being Glamorgan this year, there is no better place to hold the launch than in our capital city and here at the Senedd.”

Now in its 102nd year, the Royal Welsh Show takes place from Monday 24th July to Thursday 27th July at the showground in Llanelwedd, Builth Wells.

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Widely recognised as one of the best agricultural shows in the world, the Show attracts over 200,000 visitors over four days to celebrate not only food and farming, but “culture, diversity, the Welsh language, passion and a love for the land”.

Rural Affairs Minister, Lesley Griffiths said: “The Royal Welsh Show is the highlight of the agricultural calendar here in Wales and I am looking forward to seeing everyone in Llanelwedd again this year.

“There is much to look forward to, from the wonderful animals on show, to the array of competitions, and the incredible amount of award-winning Welsh food and drink being showcased in the Food Hall.”

Finally, the Chair of Board, Professor Wynne Jones shared his thanks to all for coming along to celebrate the countdown to the Royal Welsh Show and highlighted some of the new attractions in store this year.

“We are a Society built on traditional values, but with a firmly modern outlook, and that will be noticeable as you walk around the Show this year. Over the past few months, we have been working hard to introduce new elements to the Show,” said Professor Jones.

“We are launching the brand-new Welsh Food Village, Gwledd/Feast with ample seating and a live entertainment stage. Within the new food village, we will be hosting a Big Bocs Bwyd pilot project.

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“Big Bocs Bwyd operate ‘pay as you feel’ food banks, promoting healthy diets, growing vegetables and deliver cooking lessons at some 50 primary schools across Wales.

“We’re putting a big emphasis on becoming greener at this year’s Show – having switched our energy supply tariff, all the electricity on the showground is from 100 per cent renewable sources, we’ve introduced a new green policy banning the use of single use plastics and we’ve commissioned Cardiff University to undertake an environmental sustainability review of the event.

“On the Tuesday of the Show, we will be launching our new vision for Horticulture as we prepare for a major re-vamp of the section in 2024.”

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