A Powys food company has been invited to a prestigious event in New York.

Hilltop Honey based in Newtown will be part of a selection of Welsh food and drink companies heading to New York to attend the Speciality Food Association’s 2023 Summer Fancy Food Show later this month.

The delegation, supported by the Welsh Government, will be attending the largest speciality food trade event in America from June 25 – 27.

The award-winning company will be showcasing their newest full Manuka range, which launched into retail giant Tesco in February this year.

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Jack Davies, Export Sales Manager for Hilltop Honey said: “We’re excited to be attending Summer Fancy Food Show 2023 to grow our presence in the US market.

“We’re well aware of the potential the US market has to offer and are looking forward to engaging with potential customers, distributors and agents to get the wheels in motion on Hilltop’s move into this new market.

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“We’re keen to work with potential new partners in the market and through attending Summer Fancy Food Show 2023, we’re able to meet these new customers face to face and make lasting relationships thereafter.

“Hilltop has continued to grow from strength to strength in the first half of 2023 and we’re keen to offer our expertise in honey, maple syrup, agave and carob syrup through own label opportunities as well as through our Hilltop brand. The launch of our new high strength Hilltop Manuka Honey is a product we’re eager to offer to the USA along with our speciality honeys sourced from across Europe”.

Summer Fancy Food is a three-day event providing food and drink businesses with an opportunity to discover the newest trends and best products, make key business connections and network with buyers – featuring more than 180,000 products, 25,000 buyers and 2,500 exhibitors.

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This is the second year running that the Welsh Government have taken a delegation to the event and joinig Hilltop Honey will be the The Billington Group, Tŷ Nant, Welsh Lady Preserves and Morning Foods.

The Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “We all know the quality of Welsh food and drink is up there with the best in the world and we need to ensure it is rightly recognised.

“We see the United States as one of our key export markets and are working hard to raise the profile of our producers and grow the industry.”