Posters put up in Newtown, Powys by climate activists

Members from the organisation Animal Rebellion Mid-Wales painted the streets of Newtown on Monday with a Valentine’s Day message calling for an alternative to our current food system.

The Mid Wales branch of the group said the pasted up posters encouraged people “to embrace a plant-based food system built on compassion, not violence.”

The posters, which called on people to ‘not break any hearts this Valentine’s Day’, and be part of a plant-based future, are part of a new campaign by the animal rights and climate justice activists which seeks to bring forward a food system which “ensures justice for every animal and addresses the worst impacts that the current food systems are having on the Climate and Ecological Emergency.”

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Meat and dairy produce has been criticised by some climate activists responsible for its impact on global greenhouse gas emissions.

A spokesperson for the Animal Rebellion said: “There is increasing concern in Wales over the conditions of animals bred in local intensive farming units and their environmental impacts in the local area as well as towards the climate crisis.

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“The postering is part of a series of actions across the U.K. by the activist organisation, which has seen similar posters being put up throughout major cities and towns.

“We want everyone to be part of a change to a food system which cares for every animal, provides a fair transition to farmers and farming communities and is crucial to addressing climate and ecological breakdown.”