A new map has revealed that adultery in Powys is on the rise - and that Newtown is the county's hotspot for people playing away from home.
The cheating map from IllicitEncounters.com, a site for people in the UK having affairs, is based on data from one million postcodes and shows that infidelity is on the rise across the county
Powys' adultery capital is Newtown with 433 people cheating - a 4% rise on last year's figure of 418.
Other Powys Town have also shown a rise in couples playing away – including Welshpool with 393 cheats, up from 370 last year, Llanwddyn with 267 cheats, up from 244 last year, Hay-on-Wye with 179 cheats, up from 174 last year.
Llanfyllin had a reported 125 cheats, up from 118 last year; Montgomery had 84 cheats, up from 79 last year; Builth Wells has 61 cheats, up from 57 last year; And Llanidloes saw 39 people using the site, up from 32 last year.
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The company said that the rise is due to the cost-of-living crisis, claiming that economic issues are making it too expensive for unhappy couples to divorce, so they are cheating instead.
They also said that there had been a been a surge in affairs with life returning to normal after two years blighted by Covid restrictions.
IllicitEncounters.com spokeswoman Jessica Leoni said: “We have seen rise in affairs throughout Powys.
“The cost of living crisis has been a huge factor in boosting the numbers of affairs. Sex is one of the few things you can do which is free and is a good way to relieve stress.
“Fewer unhappy couples can afford to divorce because the cost of setting up two new homes is astronomical. Far cheaper to stay in an unhappy relationship and have a discreet affair.
“A second factor has been life finally returning to normal after Covid and cheaters making up for lost time after two years of restrictions.
“The run-up to Christmas is always a boom time for affairs because most people are back in the office and looking for some fun.”
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