DAI Roberts has helped form a triumvirate of coaches charged with the task of increasing of rugby participation across Wales.
Welshpool-based Roberts, a rugby hub officer at Newtown High School, has been appointed to oversee North Wales development of the grassroots game and increase in female participation.
Similar initatives are being run in South East and West Wales.
Welsh Rugby Union (WRU) Women and Girls manager Caroline Spanton said: "These three high caliber individuals will have the challenge of taking women and girls rugby participation in Wales to the next level.
“We know there is huge demand for rugby by women and girls from the success of the first season of cluster centres, when participation levels doubled but we also know there is massive scope to become one of, if not the top female participation sport in Wales.
WRU Head of Rugby Participation Ryan Jones attended the launch of Newtown’s Mixed Abilities squad earlier in the season and is all too aware of Roberts’ impact on the grassroots in the region.
“It is a strategic priority to become more attractive to women and girls and to remove barriers to enable anyone to participate,” said Jones. “Our purpose is to enable more people to be involved in rugby more often and it is therefore vital to invest in people whose job and sole focus will be to make this a firm reality.
“We all need to work together with the game changers to ensure we offer various forms of the game and a way of delivering rugby which appeals to women and girls of all ages.”
Meanwhile the second Mixed Abilities Festival took place at Welshpool Rugby Club’s Maesydre ground last month.
The event built on the launch in Newtown last November and once again welcomed Newtown Dragons and the Shropshire Stags as well as a team from Welshpool.