CHAZ Davies has targeted the title ahead of the start of the 2014 World Superbike Championship (WSBK) in Australia next weekend.
The Presteigne star joined team-mate Marco Melandri in unveiling the Aruba.it Racing Ducati Panigale R ahead of the championship opener in Italy this week.
Davies goes into 2017 among the favourites to lift the title and end Kawasaki dominance after storming to seven wins in the final eight races in 2016.
However Davies also hinted this season could be his last in WSBK as he looks to a future in the MotoGP.
Davies said: “For me it is a very important season. I want to keep winning, I won a lot last year but this is a new year, the important thing is to keep the good job and work going for this season.
“The bike certainly feels like my own now having won so much with the Panigale R, 16 race wins, and every year the bike gets better and better.”
Meanwhile Davies has targeted a switch to MotoGP in 2018, following in the footsteps of a host of former WSBK stars.
Davies said: “If I reach my goal of becoming Superbike world champion, I think now is the perfect time to go to MotoGP because I am nearly 30 years old.
"I don't want to leave it too late and obviously an important thing for me as a rider is you want to challenge yourself and I feel like I'm the fastest rider in Superbike.
"Everybody looks at the young guys in MotoGP, but I know I am a much better rider than I was even two years ago, let alone five or 10 years ago. I'd love the opportunity and I think these years in my career are the best time."